Effective Date: 11 August 2026
Last Updated: 11 August 2026
- Introduction
Dynamic Load Monitoring (UK) Ltd (“DLM”, “we”, “us” or “our”) is committed to protecting your personal information and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, contact us, purchase our products or services, apply for employment, or otherwise interact with us.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where applicable, the Privacy and Electronic Communications Regulations (PECR).
By using our website, you acknowledge that you have read this Privacy Policy.
- Who We Are
Dynamic Load Monitoring (UK) Ltd
DLM House
Bridgers Farm
Nursling Street
Nursling
Southampton
SO16 0YA
United Kingdom
Telephone: +44 (0) 2380 741700
Email: media@dlm-uk.com
- Personal Information We Collect
The personal information we collect depends on how you interact with us.
Information you provide directly
You may provide personal information when you:
- complete a contact form
- request a quotation
- enquire about our products or services
- download technical information
- subscribe to our newsletter
- apply for employment
- contact our customer support team
- communicate with us by email or telephone
This information may include:
- Name
- Company name
- Job title
- Email address
- Telephone number
- Postal address
- Details of your enquiry
- CV and recruitment information
- Any other information you choose to provide
Information collected automatically
When you visit our website, we may automatically collect technical information including:
- IP address
- Browser type and version
- Device type
- Operating system
- Website usage information
- Pages visited
- Referring website
- Date and time of access
- Cookie identifiers
- Analytics data
This information helps us understand how visitors use our website and enables us to improve its performance and security.
AI Chat Assistant
If you choose to use our AI-powered website assistant, provided through Chatbase, we may collect information you submit during your conversation, including your name, email address (where provided) and the content of your enquiry.
Where appropriate, enquiry information may be securely processed through trusted automation services, including Make.com, to help us respond to your request efficiently. The information won’t be stored by Make.com.
Please avoid sharing sensitive personal information unless it is necessary for your enquiry.
- How We Use Your Information
We use your personal information to:
- respond to enquiries
- prepare quotations
- supply products and services
- process customer orders
- provide customer support
- process recruitment applications
- improve our products and services
- maintain and improve our website
- analyse website usage
- communicate with customers
- send marketing communications where you have given your consent
- comply with legal and regulatory obligations
- protect our business against fraud, cyber threats and misuse
- Lawful Basis for Processing
We only process personal data where we have a lawful basis for doing so.
| Activity | Lawful Basis |
| Responding to enquiries | Legitimate Interests |
| Preparing quotations | Legitimate Interests / Contract |
| Fulfilling customer orders | Contract |
| Customer support | Contract |
| Recruitment | Legitimate Interests |
| Newsletter marketing | Consent |
| Website analytics | Consent (where required) |
| Website security | Legitimate Interests |
| Financial records | Legal Obligation |
- Marketing Communications
Where you have chosen to receive marketing communications from us, we may send information relating to:
- new products
- company news
- technical articles
- events
- exhibitions
- newsletters
- other information relevant to our products and services
You may unsubscribe at any time using the unsubscribe link included in our emails or by contacting us directly via media@dlm-uk.com or by phone on +44 (0) 2380 741700
- Sharing Your Personal Information
We do not sell your personal information.
We may share personal information with carefully selected third-party providers who help us operate our business and website.
These may include providers of:
- website hosting
- Microsoft 365
- email marketing platforms
- Google Analytics
- Google Tag Manager
- customer relationship management systems
- website security
- automation services including Make.com
- AI chatbot services including Chatbase
- website maintenance
- IT support
We may also disclose personal information where required by law or as part of a merger, acquisition or business restructuring.
All service providers processing personal information on our behalf are required to implement appropriate security measures and comply with applicable data protection legislation.
- International Transfers
Some of our third-party service providers may process personal information outside the United Kingdom.
Where this occurs, we ensure appropriate safeguards are in place, including:
- UK International Data Transfer Agreements (IDTAs)
- the UK Addendum to the EU Standard Contractual Clauses
- transfers to countries recognised by the UK Government as providing an adequate level of protection
- Data Security
We take appropriate technical and organisational measures to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure.
These measures include secure hosting, encrypted communications where appropriate, access controls and regular monitoring of our systems.
While we take reasonable steps to protect your information, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
- Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected or where required by law.
Typical retention periods include:
| Information | Retention Period |
| General enquiries | Up to 12 months |
| Customer records | Up to 7 years |
| Recruitment applications | Up to 6 months unless otherwise agreed |
| Marketing subscriptions | Until consent is withdrawn |
| Website analytics | In accordance with configured retention settings |
Where legal or regulatory obligations require longer retention, we will retain information accordingly.
- Your Rights
Under UK GDPR, you have the right to:
- request access to your personal information
- request correction of inaccurate information
- request deletion of your personal information
- request restriction of processing
- object to processing
- request data portability where applicable
- withdraw consent where processing relies on consent
To exercise any of these rights, please contact:
Email: media@dlm-uk.com
- Complaints
If you are unhappy with how we process your personal information, we encourage you to contact us first so that we can try to resolve your concerns.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
Website: https://ico.org.uk
- Cookies
Our website uses cookies and similar technologies to:
- ensure the website functions correctly
- remember your preferences
- analyse website traffic
- improve user experience
- measure the effectiveness of our marketing activities where consent has been provided
You can manage your cookie preferences through our cookie consent banner or by adjusting your browser settings.
Further information is available in our Cookie Policy.
- Third-Party Websites
Our website may contain links to websites operated by third parties.
We are not responsible for the content or privacy practices of those websites and encourage you to review their privacy policies before submitting personal information.
- Children’s Privacy
Our website is intended for business users and is not directed at children under the age of 16.
We do not knowingly collect personal information from children.
- Automated Decision-Making
We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects.
- Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legislation, technology or our business practices.
The latest version will always be available on this page, together with the date it was last updated.
- Contact Us
If you have any questions about this Privacy Policy or how we process your personal information, please contact:
Dynamic Load Monitoring (UK) Ltd
DLM House
Bridgers Farm
Nursling Street
Nursling
Southampton
SO16 0YA
United Kingdom
Email: media@dlm-uk.com
Telephone: +44 (0) 2380 741700